Wyniki wyszukiwania

Autor	Julia Galchynska
Tytuł	Methodogical frameworks of marketing research in the bioenergy market
Title	Methodogical frameworks of marketing research in the bioenergy market
Słowa kluczowe
Key words	marketing research, methods, SWOT analysis, PEST analysis, bioenergy
Abstrakt
Abstract	The paper summarises and analyzes the methodological bases of marketing research of the bioenergy market. One of the key elements of such research is the study of the environment in which the biofuel manufacturer operates. The article examines SWOT andPEST analyses as marketing research methods and tools of Ukraine’s bioenergy market. The process of implementing marketing research in the biofuels market is investigated, and the impact of macro factors on the results of current and future activities of the industry is considered and evaluated.environment in which the biofuel manufacturer operates. The article examines SWOT andPEST analyses as marketing research methods and tools of Ukraine’s bioenergy market.The process of implementing marketing research in the biofuels market is investigated, andthe impact of macro factors on the results of current and future activities of the industry isconsidered and evaluated.
Cytowanie	Galchynska J.
HTML	wersja html
Pełny tekst	AMME_2017_n1_s5.pdf

Autor	Sylwia Dziedzic
Tytuł	Społeczno-kulturowe uwarunkowania rozwoju bezpośredniej sprzedaży produktów rolniczych
Title	SOCIO-CULTURAL DEVELOPMENT’S CONDITIONS OF DIRECT SALE OF AGRICULTURAL PRODUCTS
Słowa kluczowe
Key words
Abstrakt
Abstract	The contemporary enterprises which represent sector of agricultural products direct sales are forced to act properly within dynamic milieu to analyze it. The authors’ strategic analysis was carried out to simulate further phenomenon in the external milieu of agricultural enterprise which is dealing with direct sales of agricultural products. There was also defined their strategic importance for enterprise. PEST analysis was conducted in the context of socio-cultural dimension by use of expert method. The detailed outcomes from analysis were presented in the article
Cytowanie	Dziedzic S. (2008) Społeczno-kulturowe uwarunkowania rozwoju bezpośredniej sprzedaży produktów rolniczych.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 67: 117-125
HTML	wersja html
Pełny tekst	EIOGZ_2008_n67_s117.pdf

Autor	Sylwia Dziedzic, Leszek Woźniak
Tytuł	Techniczno-technologiczne uwarunkowania rozwoju bezpośredniej sprzedaży produktów rolniczych
Title	TECHNICAL AND TECHNOLOGICAL DEVELOPMENT’S CONDITIONS OF DIRECT SALE OF AGRICULTURAL PRODUCTS
Słowa kluczowe
Key words
Abstrakt
Abstract	The contemporary enterprises which represent sector of agricultural products direct sales are forced to act properly within dynamic milieu to analyze it. The authors’ strategic analysis was carried out to simulate further phenomenon in the external milieu of agricultural enterprise which is dealing with direct sales of agricultural products. There was also defined their strategic importance for enterprise. PEST analysis was conducted in the context of technical-technological dimension by use of expert method. The detailed outcomes from analysis were presented in the article
Cytowanie	Dziedzic S., Woźniak L. (2008) Techniczno-technologiczne uwarunkowania rozwoju bezpośredniej sprzedaży produktów rolniczych.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 67: 127-136
HTML	wersja html
Pełny tekst	EIOGZ_2008_n67_s127.pdf